![]() ![]() Prior to Robinhood’s launch, getting started with investing could be difficult and time-consuming. It does this by attracting large numbers of users using incentives such as “free” stocks and commission-free trading, retaining those users and encouraging trading activity via behavioral triggers in the app, and earning razor-thin margins on those trades through a process known as payment for order flow (PFOF). Robinhood’s primary means of driving revenue is making very small amounts of money on individual trades at scale. ![]()
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